- Cupping is a massage technique that utilizes silicon or plastic cup applied to the skin with or without a massage medium (oil or gel). In contrast to traditional massage, which uses compressive forces, cupping utilizes negative pressure to lift and open tissues. This technique creates improved blood circulation and tissue hydration, aides lymphatic drainage, helps soften tightened fascia, loosens adhesions, and can assist in a deeper tissue massage that is more comfortable than traditional methods.